89 Book Marketing Ideas That Will Change Your Life

Fresh out of ideas on how to help your writing take off? You’re in luck.

We’ve compiled a list of 89 book marketing ideas that will change your life, build your brand, and sell your book. There’s something for everyone on the list.

Best of all, the list is free. Completely free.

Sound intriguing? Read on.

89 Book Marking Ideas That Will…

Increase your web presence:

  • Create a testimonial page on your website
  • Retweak the SEO on your site
  • Ask fans to post their reviews on your Facebook page
  • Sign up for Twitter
  • Clean up your social footprint
  • Create an author FB page and use it instead of your profile
  • Offer bloggers advanced reading copies
  • Go on an online book tour
  • Host Q+A sessions on Google+
  • Create Facebook Friday videos
  • Register as an author on Amazon
  • Create a book trailer
  • Get a new Author Website

Build your fan base:

  • Start a FB campaign to increase your fans
  • Start a Google Campaign to increase traffic to your site
  • Start a controversial web series
  • Keyword your blog posts
  • Create a monthly newsletter
  • Create an affiliate program
  • Host guest bloggers
  • Become a guest blogger
  • Create business cards with your web address on them and hand them out
  • Start commenting on other blogs (early and often)
  • Host regular author hangouts on Google+
  • Host regular author interviews on Google+
  • Get social media coaching

Cultivate Community:

  • Create an online community with a forum
  • Say thank you to readers with special incentives for being a fan
  • Ask your reading community to design merchandise for your store
  • Create a fan page for your main character (works well if they are in a series)
  • Ask fans to create their own book trailers and post them online
  • Offer core fans advanced copy of future books
  • Ask fans to post pictures of “character spottings”
  • Use Twitter hashtags
  • Poll your readers and listen to what they say
  • Answer all your blog comments
  • Engage with your fans on FB
  • Ask your fans to post pictures of them reading your book

Make some extra money:

  •     Repackage old blog posts and sell them as an e-book
  •     Join an affiliate program
  •     Speak on the core topic of your book
  •     Become a content writer
  •     Freelance
  •     Sell ads on your website
  •     Sell ads in your newsletter
  •     Write a new ebook tailored to your fans
  •     Mentor another writer
  •     Become an Amazon Affiliate
  •     Offer customizable ebooks for readers
  •     Sell your book on your site, not just Amazon

Build your brand offline

  •     Write a Press Release
  •     Ask to be interviewed by your local paper
  •     Ask to be interviewed by the paper your book is set in
  •     Ask to be interviewed by the local radio host
  •     Ask to be interviewed on the local morning show (read this article first)
  •     Partner with a band that has the same cause as you
  •     Go on a physical book tour
  •     Sell themed merchandise (Think Team Edward shirts)
  •     Rent a billboard
  •     Host a book release party
  •     Link with an activity that supports your cause and sell your book there
  •     Create a viral video about a scene from your book

Find a Place To Give a Book Reading:

  •     Your local coffee shop
  •     A hospital
  •     A retirement community
  •     A rehabilitation center
  •     A local church
  •     A locally owned bookstore
  •     The library (try the five closest to your house)
  •     The local community college
  •     A school
  •     Wherever the main setting of your book is
  •     Google+
  •     Videos you upload to Facebook

Discover where to donate your book (and make new fans):

  •     A women’s shelter
  •     A VA hospital
  •     A children’s hospital
  •     A retirement home
  •     The five closest libraries to your house
  •     Community libraries at coffee shops
  •     The local community college library
  •     The libraries in the town where the book was set in
  •     BookCrossing.com
  •     Local B&B’s
  •     A prison
  •     A church library

Become an expert:

  •     Become a HARO source
  •     Get active on LinkedIn Answers
  •     Write Op-Ed pieces on the core message of your story
  •     Give lectures on the core message of your story
  •     Create a series of web-videos interviewing experts on the core message of your story
  •     Make sure your author about me page is interesting and relevant

Content Source: http://www.authormedia.com/2012/01/16/89-book-marketing-ideas-that-will-change-your-life/


5 thoughts on “89 Book Marketing Ideas That Will Change Your Life

  1. Reblogged this on Self-Publish 101 and commented:
    This is absolutely fantastic.

    There’s a few of those i would like to try: scheduling for successive four weeks feels like an amazing plan. I’ve come back to a stage wherever i am dropping from 3 (scheduled) blog posts per week to 2, therefore this could be a good time to implement a replacement programming pattern too.

    I think connecting with readers could be a vast issue, really. Commenting on blogs, sharing links, thanking followers – all little steps towards bigger social fate.

  2. Pingback: You Can Magistrate A Book By Its Cover | Book Publishing and Review Blog

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