Self Publishing Authors Redress Quality Control

The concept of self publishing has become exceedingly popular and the difficulties in getting one’s book published through a publisher has made people opting the easy way out.

Self publishing might have played a major role in helping numerous dreams to come true. However, this has come at a huge cost to the publishing world.

One of the biggest flaws of self publishing is that more often than not, quality goes for a toss. Since these options do not have any entry barriers, almost 99% of the works fail to impress the readers.

Moreover, the self publishers often fail to implement proper measures for quality control such as proofreading, editing, typesetting and copy editing. As a result, the quality of the book is greatly compromised which leads to drastic fall in the popularity of the published book irrespective of its content.

The biggest reason for this drastic fall in quality is that while publishing houses make each work go through several rounds of control checks, the self publishers hardly give their work a second glance.

This is where acts as a boon for most self publishers. Unlike other services such as Create Space, Agora Publishing employs vastly experienced individuals to assist in the process of quality control which ensures that each work undergoes several rounds of editing to make it perfect for the readers.


Self-publishing revolution helping equine authors

Bestselling horse books have shown the public’s enormous fascination with the glamorous equestrian scene. Entertaining, well written fiction set in the equestrian world sells – and sells well.

But getting published is no easy feat, as many would-be authors who have received a curt rejection from publishers will know.

Many well-known and loved books have been written by authors who have been rejected by publishers at some stage of their career. The reality of the traditional publishing world is that companies often receive hundreds of manuscripts from writers, most of which will never be published. We all know the amazing success of the Harry Potter series, making fortunes for both J K Rowling, her agent, publisher and the film world, but the first book was rejected over and over again.

As Lavender and White Publishing Editorial Director Jacqueline Smalley explains: “Anyone who had written a book would have to approach a publisher and persuade them to read the first three chapters of the book, along with a synopsis and the author’s biography. Eventually they would get around to looking at the book and inevitably reject it.”

But the face of publishing is changing, with many talented authors turning to self-publishing.

E-book downloads revolutionised the book publishing industry and have given rise to a multitude of e-publishing companies with multitudes of e-books of every genre.

There comes the next problem for a writer – once their e-book has been published, how do readers find it among the huge number of e-book sites available? Currently these types of books are displayed with general fiction titles, meaning that many sales opportunities are missed.

“This is where Lavender and White Publishing comes in,” continues Smalley. “The e-book explosion of the last few years has meant huge changes; now more and more new authors have a vehicle which allows their work to be seen. Publishers are no longer constrained by the huge costs of producing a book, something which has been a delight to me as I can give rein to talent that would previously have been overlooked.”

Smalley’s love for her work shines through as she talks about her job. “I really do know how lucky I am to have a career in the publishing industry,” she says.

“We specialise in equestrian books, fiction and non-fiction and are actively looking for experienced and new writers to join us – both to place unpublished books on the company web site, or to let us help with the writing of a book. We have a wonderful niche market in equestrian titles, both fiction and non-fiction. I thrive on discovering new talent. Reading a manuscript that sucks you in and makes the hairs on the back of your neck stand up is a feeling that is second to none. I’m looking for books of every genre, crime, fantasy, contemporary, horror, anything just as long as the backdrop is the equestrian world, or the story features a horse.”

Smalley has a clear idea of what she is looking for. “It may sound like a cliché but I’m looking for compelling storytelling, quality writing, strong central characters, good writing and a narrative that hooks me in and keeps my interest right to the end.

“I want to read about horses I’d love to ride, worlds I’d love to belong to, characters who I feel I know, books which will travel across the world and be bought by readers worldwide. There is no formula to what will make a bestseller, but good storytelling never goes out of fashion. I love stories about women overcoming overwhelming odds, strong characters that I can admire and long to meet. I never really know what I want to work with until it appears in my in-box,” Smalley says.

The company isn’t restricted to fiction titles; it’s also open to non-fiction and how-to books, as long as they are “well written, from an author with a unique and knowledgeable voice”.

But there is a downside to the new publishing revolution, Smalley says. “Unfortunately, because of the ease of e-book publishing, many books are available online which should never have seen the light of day. Badly written and full of errors, they do interminable damage to a potentially good author’s career.

“I’m fortunate to be working with a fabulous team; we all have many years’ experience in their respective fields of editing, design and IT. All of the team have had a life time of involvement with horses, as owners and competitors and have a thorough knowledge of both the publishing and equestrian industries.

“Books are the only thing we love more than our horses!”

Smalley, a writer and editor with more than 15 years’ experience in the industry, says the new company came about from the combination of a longing to share top quality equestrian content with a world-wide audience and also to help talented authors find a platform for their work.

“While most publishers are turning away we are actively looking for talented equestrian authors, even new writers. Our aim is to put together a superb collection of downloadable equestrian fiction and non-fiction.

“We are also looking forward to nurturing the careers of talented authors and hopefully finding the J K Rowling or E L James of equestrian fiction.”

Experience of Self Publishing Photographer

Cristina de Middel was previous photojournalist that dispersed her 2012 narrative photobook Afronauts from her bedroom. It is nominated for this year’s Deutsche Börse gift.

Cristina de Middel worked as a photojournalist in her indigenous Spain for eight years before deciding she wanted to produce “fictions” with her video camera and made The Afronauts, which was self-published in May 2012 in an edition of 1,000 and has given that come to be a self-publishing phenomenon, succeeding her a place on the Deutsche Börse shortlist and now altering hands for over £1,000 a duplicate. “I had no idea what would certainly occur when I made the book,” she states, chuckling. “As a matter of fact, the gallery I was along with before tried to discourage me, therefore did photography agencies I revealed concept to. It was also docudrama for one and as well visionary for the other. It simply reveals you have to go along with your impulse as a musician.”.

For The Afronauts, De Middel made use of locals in her home town of Alicante to play job of astronauts, made the room costumes herself and improved giant discarded oil drums into spacecrafs and inside of a disused manufacturing facility in to mission control. “It was a job of the creativity that tried to remain real to spirit of the Zambian task, which was actually one man’s dream.” She started work on project in October 2010, between helping Red Cross in Palestine. “It became obsessive after a while. My role model was Ed Timber, B-movie supervisor, and I wished that B-movie result, where normal things can be turned into magical things. It was everything about helping imaginatively within the spending plan I had.”.

Formally, also, guide echoes makeshift subject and transforms her restrictions in to advantages. “I’m not that good at doing way too many shades at the same time,” she points out, “so I decided to desaturate colors to make them look much more enlightening and antique. I also decided early on to have square-format photos that appeared like my moms and dads’ family members pictures from 1960s. At all times I was believing, ‘I am using my constraints like African astronauts.'”.

Prior to guide was printed, De Middel had currently offered 25 breakthrough copies of a restricted version of FIFTY, every one authorized, numbered and consisting of a print from guide. “The scandal sheet was EUR120,” she adds, “which offered me the money to print the rest.” De Middel then targeted a few people in the photography market, most notably British photographer and photobook enthusiast Martin Parr and Denise Wolff, photobook editor of Aperture Structure in The united state, both of whom loved the book and helped spread the word. She likewise took it to Arles for yearly photography festival, hawked it around all the independent bookshops in London and uploaded about it on Facebook. “By September 2012, I had actually lacked manuals,” she points out. At that point, she had actually already decided not to reprint. “It was done and I wanted to proceed.”.

De Middel has actually simply completed a brand-new manual, which enjoys with the received idea of road photography. It will certainly be released later this month as the third volume of Self Publish Smile’s online publication club project. After that comes CELEBRATION, follow-up correct to The Afronauts, which uses Chairman Mao’s Little Red Publication as its theoretical starting factor. It will be not be self-published. “This time, I have a choice and now I am also busy to plunge into that big adventure once again,” she says, “yet that does not mean I will not self-publish again in the future.”.

What It Takes to Be a Popular Indie Published Author

Although there isn’t a “Get Effective Quick” key that I could package and sell to all the Indie Authors, there are some tried and true ideas that you could make use of to set your writing occupation on the path to success.

Hard work

The first and most important pointer that all self-published authors need to realize is that it takes a great deal of effort to release your very own book. Nothing worth doing is simple, this declaration has never been more real than when applied to self publishing. Together with the liberty to make every one of the decisions in directing your very own writing occupation comes the work it takes to become successful at it. You will have to go into task with open eyes and a strategy to work as hard as you ever before have for something that was worth it.

Know who your readers are and what they want

The only means to become a successful author is to have a mutual understanding of who your readers are and what they desire from you and the particular niche you are writing about. You need to have the ability to communicate with your readers in a way they will comprehend and be able to give them what they are looking for and anticipate.

Be an entrepreneur

Indie authors who treat their book as a company and utilize good entrepreneurial abilities are the most successful. An author who is constantly on the watch for a brand-new way of reaching their readers, brand-new teams of people to deal with and a new way to get their message throughout will have their efforts settled with a higher fanbase.


Always want to adjust to altering situations whenever necessary. You will should regularly keep your finger on the pulse of your specific niche and make changes as commonly as needed to keep your message fresh and helpful.


Remain on top of all the research available in your specific niche and the self publishing community in general. Make sure you try to stay notified and one step ahead of everybody else.

Follow the cash

As a business, which is precisely what publishing your book needs to be, you have to watch on the bottom line and stick near to a budget plan that will permit you to achieve exactly what you require by being practical sufficient to ensure you will have the ability to try to keep following your objectives.

Help your fellow Indie Author

The community of independent authors is an extremely friendly and handy one. Other authors will be quick to provide assistance and guidance whenever essential due to the fact that there isn’t truly the competition that you will discover in other industries. You aren’t necessarily competing for the same readers because you are usually writing about various topics. The area is also valuable since the authors that have actually preceded you remember exactly what it was like when they were in your shoes and how much work it was to obtain to where they are today. Don’t forget to return the favor to them by helping someone else out where you can, which will insure the handy frame of mind will continue.

Despite the fact that there isn’t really a key to being an effective self published author, there are some useful tips that you could follow to guide you in the right direction.

No Fail Promotional Processes For Your Self-Published Book

It doesn’t matter if you self-publish your very own book or you have a typical author do the publishing for you, the task of advertising will fall to you. If you do have your book released by a publisher they will most likely send it out for a couple reviews and mention it on their internet site, but that is about all they will do.

Marketing in general is not a simple job for any item and the same is true about a book from an author nobody has actually heard of. But it isn’t impossible, which is why we are just starting to see the huge wave of self published authors coming into acknowledgment. And there is a lot more to come.

So where do you start? You have to begin marketing your book before you’ve even finished it and that is essential to bear in mind.

Locate your readers prior to guide is completed

When you are ready to yell from the mountaintop that your book is lastly completed, it would be terrific to know that there are individuals around to hear you. Be creative, round up all of your Facebook buddies, Twitter Followers and anyone else you could think about and let them learn about your book and ask them to pass it on. Get associateded with wonderful social book websites like Goodreads and LibraryThing. Likewise announce your new book on any niche websites you have actually been following already, like we have actually gone over in the past.

Produce your brand

Exactly what is a book’s brand? The author. So you are your brand and you need to consider some ways you want others to view you. You should let your prospective readers satisfy you and get to know you. Because a brand name is an essential part to any advertising campaign you should decide some ways you want people to see you then work at conveying that message You will should ensure you are putting your finest foot forward at all times and continuously groom yourself for the part.

Exactly what is your message

Advertising is everything about getting your message across to individuals and seeing to it they hear it in addition to think it. With this in mind, you need to think very carefully about what you want that message to be and how you will say it. After this is done, get the word out as often as you can however remember nobody likes an industrial. So think of some ways you would want to be informed of something as excellent as your book, then let others know in the same manner.

Interact with your readers

As soon as your book is released, there is no time to rest you need to keep the advertising ball rolling. Connect regularly with your readers, and possible readers. Advertising your book is not a one shot bargain, you don’t simply reveal the book’s arrival then wait for the sales to come rolling in. You need to get out there and be continuously included.

Talk with your readers about whatever they want. Talk about guide, the genre or you the author. Be engaging and interesting. You will be amazed to see the number of of your readers want to discover more about, not only guide but about you. They are your new pals treat them that way, and these considerate actions will go a long way towards marketing your brand name.

Marketing in a lot of cases is common sense, you do not need to be a marketing executive to be able to market your book. You just have to think very carefully about what you want to achieve and how you need to make that occur. Then simply go out there and be friendly, handy and informative and you’ll see how easy it actually is.

Some Ideas about Self Book Publishing

There are a great deal of advantages to publishing your book yourself, instead of waiting for a traditional author to grace you with an agreement that will make you the famous author you constantly dreamed you would be. Well the first good point is, if you determine to wait around for that call from an author you could be waiting for a while. In all sincerity you could be waiting forever.

It is infamously hard to stand out of a prospective publishing house, you hear the tales all the time of wonderful authors being rejected several times before their skill is lastly realized. So exactly what is a budding literary excellent to do? Self publish! Take the reins in your own hands and guide your writing career to the location you are entitled to.

After all, who knows your book much better than you? I’ll likewise let you in on a bit well held key, authors don’t actually do all that much for you anyhow. Besides stamping your book with their logo design, when you are published by a standard publisher you will still be responsible for most of the hard work or advertising, promotion and producing your own fanbase. So what is the point of awaiting a publishing contract that may never come, simply to pay someone else most of your revenues so you can say “I’ve been published by XXX residence”.

Publishing your book is no simple accomplishment and I do not mean to leave you with the impression it is, however with a little knowledge on your side you can do anything.

Never prematurely to start marketing

Some authors think they can’t start marketing their book till they really have an end product prepared for sale, this is a blunder. Begin your marketing early, even when you are still writing the book.

Now of course I do not imply offer your book for sale before you have it completed. There are a lot of ways you can start marketing your book. Join groups and communities that fall under your book’s niche. Develop a blog that reveals you have a valuable voice and help in it routinely. When your book is finished, people will wish to review even more of your writing and if you are good they will not mind spending for it.

Know your limits

There is nothing worse than a self-published book that looks self-published. Get excellent professional assist with the tasks you aren’t efficient. Editing comes to mind first, there are a lot of authors that think they could edit their very own work. They are wordsmiths right, they can do the modifying. It is never a great idea to edit your own work, exactly what seems excellent to you isn’t always remedy. There is also the reality that you have actually lived with this piece of work for several months, it all begins to look great to you.

Research, Research, Research

Do complete research on publishing your own book. Then do even more research. The Indie Publishing community is a wonderful and one-of-a-kind neighborhood. Self publishers are friendly and handy people who are quick to provide a helping hand to a fellow author. Among the main reasons for this is the fact that there is little competition in the industry because usually everyone is composing something different so they are willing to assist another author, search the web there is a world of fantastic details to set you on the right track.

Count on your book and yourself

If you don’t think your book is the very best, why would you anticipate anyone else to?

The major idea is simply do it, get out there and compose your book and make it take place!

Promote Book Yourself

With today’s technology it’s much easier than ever to market almost anything, from widgets to your self-published book. The web has actually made it feasible to get in touch with like minded individuals throughout the world and share life’s experiences, understanding and business opportunity opportunities. Not just has the internet made it much easier to market your item but it has made it more economical than it ever has been reach a larger team of people or a target audience, putting even more power into the hands of the typical individual.

The playing field has actually been leveled so that the independent author can compete with the populared author in a way that wasn’t even thought about not numerous years ago. One of the very reasons that self publishing has taken off in appeal in recent years is the same reason you will succeed at marketing your book to your readers.

Something every author have to do is construct their author’s platform. Get the word out about your book and yourself. Prove yourself to be an expert in your industry by creating a blog and contributing to it on a regular basis.

Connect with an audience that share the same interests that your book’s particular niche covers and add to the conversation. When individuals begin to hear you and start to find your message helpful and helpful they will wish to review more of exactly what you have to say and get your book.

Ask people to accept your book totally free in exchange for a truthful review. Book reviews are among the best marketing ideas for your new book. Many individuals in today’s market depend on the testimonials and scores from people who have reviewed a book to help make their decisions. You could and ought to utilize this to your benefit.

Producing an internet site for your book must be one of the first things you do. A website will help get the word out about your book and help your readers learn more about you. Make the interaction with your readers personal, tell them about yourself and even include an excerpt from your book or even a chapter or two, to get them interested. You could even give away a couple of copies of your book and ask the readers to leave an honest testimonial and any thoughts they have.

Social network is a powerful device in marketing your book. Post a message about your book on your Facebook web page and consist of a link to the preview you have on your site, additionally ask every one of your pals to help you get the word out. Networking has never ever been so easy.

Your book’s cover can entice prospective readers to take a closer look at your book. The cover is an additional one of those things most effectively left to an expert since it is so vital in the marketing of your book. Unless you are a professional cover designer get an expert.

There are several ways you can market your book and with some research, effort and creativity you can make a splash.

Joerg Investigates Self Published Books

Joerg Colberg has a good article on his experience and comments from visitors on their encounter with, on demand printing of digital photography books (listed here).

“… the images inside the book resemble crap. They look like something printed on an incredibly inexpensive printer …”.

“What I do wish to point out is that while publishing books on demand could sound like an excellent tip, it is inevitably up to the photographer to perform quality control. And getting books published on need could in fact reduced the limit of the quality of photography books to a recognizable level …”.

“… I find it slightly shocking that while lots of professional photographers– especially those that grew up before the supposed electronic reformation– understand the names of specialist analog ink-jet printers, there does not seem a corresponding swimming pool of experienced digital printers.”.

If anyone knows of any top quality on demand digital photography publication authors it would certainly be good to become aware of it (or email Joerg so he may add to his article). The first books I started seeing with profiles came from. mac and I remember the photographer informing me she tried them all and. mac was the a single where the color was consistent. Uncertain exactly what occurred to them already I only find out about blurb, although I’ve just in fact seen a couple and they seemed fine however then again, I’m made use of to magazine printing.

Grow a Dedicated Fanbase

Would you like to have the kind of followers that the Twilight saga has? Or how about the Harry Potter books? Sure, who wouldn’t right? Here are some thoughts on how create the fanbase you need to sell books.

There are several things you can do to build your fanbase and sell more books. All it takes in a lot of time, effort and dedication. Did I mention it takes a lot of hard work?

The most important thing you need to have the right kind of attitude. If you aren’t completely sold on your book and believe it is the best work ever produced, then how do you expect others to feel the same way. It’s natural to have doubts about your book, but if you’ve taken the time and effort to write, edit, design and publish it then you have a winner on your hands so you need to show people that confidence. Confidence is contagious.

Another major way to earn readers is to offer them something of value. You can give away free copies, write helpful and informative blog articles or give readers free excerpts from your book. When people see your generosity and realize that you want to provide them with knowledge or entertainment above making a sale, then you’ve got them on your side.

People don’t want to just make someone rich they want something in return to better themselves and when they see that you aren’t out to only make a buck but want to give them what they are looking for, they will buy your book.

The Joys and Hazards of Self-Publishing on the Web

Not long ago, an aspiring book writer rejected by traditional publishing houses had only one alternative: vanity publishing. For $5,000 or $10,000, or sometimes much more, he could have his manuscript edited and published, provided that he agreed to buy many copies himself, often a few thousand or more. They typically ended up in the garage.

Digital technology has changed all that. A writer turned down by traditional publishers — or even avoiding them — now has a range of options. Among them are self-publishing a manuscript as an e-book; self-publishing through myriad companies that print on demand, in which a paperback or hardcover book is printed each time it is purchased; and buying an array of services, from editing and design to marketing and publicity, from what are known as assisted self-publishing companies.

“It’s the Wild West in a lot of ways — people who are innovators can do remarkable things,” said Mark Levine, whose own self-published book, “The Fine Print of Self-Publishing,” is now in its fourth edition.

Digital publishing and print on demand have significantly reduced the cost of producing a book. The phenomenal growth of e-readers and tablets has vastly expanded the market for e-books, which can be self-published at little or no cost. Writers who self-publish are more likely to be able to control the rights to their books, set their books’ sale price and keep a larger proportion of the sales.

But one thing has not changed: most self-published books sell fewer than 100 or 150 copies, many authors and self-publishing company executives say. There are breakout successes, to be sure, and some writers can make money simply by selling their e-books at low prices. Some self-published books attract so much attention that a traditional publishing house eventually picks them up. (Perhaps you’ve heard of the novel “Fifty Shades of Grey,” which began its life as a self-published work?)

Still, a huge majority of self-published books “don’t sell a lot of copies,” said Mark Coker, the founder and chief executive of Smashwords, a no-frills operation that concentrates on self-published e-books. “We make it clear to our authors.”

Some people have no problem with that; they want only to print 50 or 100 copies of a memoir or a family history at a relatively low cost. But others continue to dream big.

There are two basic kinds of self-publishing companies, both Web-based:

ASSISTED SELF-PUBLISHING These companies focus primarily on producing hardcover and paperback books. They offer many services, separately and in packages, including editing, copy editing, proofing, marketing, public relations, access to social media and even strategies for drawing search engines to a book.

With the rise of e-books, virtually all of these also will publish a manuscript digitally, and many have their own online bookstores.

At Lulu, for example, you pay nothing upfront. Each time a print book is sold, you receive 80 percent of the proceeds, beyond the cost of manufacturing the book. For $450, Lulu offers an editing package for books longer than 7,500 words (which is most books). Lulu will have a designer create a book cover for $130, and it provides groups of services like editing, design and formatting, starting at $729 and going as high as $4,949.

At CreateSpace, a division of Amazon, the process for producing a print book is similar. You go to the Web site, sign up for an account and follow the steps to prepare a print book for publication. If you sell your book through Amazon, you receive 60 percent of the proceeds, minus the cost of printing. Optional services include copy editing, which starts at $120, and converting a print file to an e-book for Kindle, $69.

Half a dozen packages, the most expensive of which costs $4,853, provide services like comprehensive editing, cover and interior design, promotion and publicity assistance and a video book trailer.

Relatively similar services can be found at many other Web sites, including Aventine Press; Self Publishing Inc.; Hillcrest Media; and iUniverse, Xlibris and AuthorHouse, which are among the imprints owned by Author Solutions, a company purchased last month by Penguin, a traditional publishing house, for $116 million.

Be sure to carefully compare prices since they can vary considerably, especially on printing and sharing in the sales.

E-BOOKS AND NO-FRILLS WEB SITES Smashwords is one of the low-cost Web sites that publish only e-books. As with similar sites, you can publish a digital book free, and then put it on sale at many online retailers, including Smashwords’s store, Apple’s iBookstore, Barnes & Noble, Kobo and Sony.

Proceeds are split this way: You get 60 percent of the book’s sales price, Smashwords receives 10 percent and the retailer gets 30 percent. (If you sell through Smashwords instead of a big retailer, you retain 85 percent.) Mr. Coker, the site’s founder, said it did not offer any services because he wanted to encourage do-it-yourself e-book publishing. Instead, the Web site provides lists of inexpensive independent contractors who can help with formatting an e-book or designing a cover.

Scribd got its start as a sharing site, where people distribute writing of all kinds free. The site now has an online store, where you can follow instructions to publish a manuscript as an e-book; when it is purchased at Scribd’s store, you get 80 percent of the proceeds.

Apple, Barnes & Noble and Kobo also provide platforms for publishing an e-book and selling it at their stores. The details vary. Apple, for instance, gives you 70 percent of the proceeds for sales at its iBookstore; Barnes & Noble provides 65 percent of the list price of e-books priced from $2.99 to $9.99 that are sold on its online store. Although Google does not have a self-publishing platform, its store is open to self-publishers, with 52 percent of the proceeds going to the writers.

You can usually, though not always, put an e-book up for sale at many online stores, not just at the one owned by the company through which you published the e-book.

Some self-publishers strongly recommend spending money on help with formatting both print and e-books; this process can be complicated, time-consuming and frustrating to do yourself, though by no means impossible if you are patient and technologically adept.

They also say you need to study carefully the details of each company’s contracts; some charge very high markups for printing hardcover and paperback books, offer a lower share of the sales or make it difficult and expensive to leave a self-publishing company if you become dissatisfied.

“It really is buyer beware out there,” said Ron Pramschufer, president of Self Publishing Inc. “Don’t get into the publishing business without learning something about publishing.”

A number of blogs and books on self-publishing can help you understand the business’s many complexities and distinguish transparent, well-run companies from those that benefit themselves far more than their authors.

The single toughest part of self-publishing is getting attention for your book. Nearly 350,000 new print titles were published in 2011, and 150,000 to 200,000 of them were produced by self-publishing companies, said Kelly Gallagher, vice president of Bowker Market Research, which conducts an annual survey of new books.

The quality of self-published books varies widely, “and people don’t know what’s good and what’s not,” said David Carnoy, an executive editor of, which provides news and reviews of new technology.

Mr. Carnoy self-published a novel, “Knife Music,” in 2008. It sold enough copies that a traditional publisher eventually bought it. Among his suggestions for selling your book: devise a creative marketing campaign, try one new tactic a day, and study the strategies used by successful self-publishers and imitate them.

“The biggest thing you have against you in trying to sell your book is that people don’t know about it,” he said.

Source: The New York Times